Meta finally signed a deal with US-based customer service startup Kustomer to improve its business infrastructure. Yesterday, Facebook’s Inc. owner confirmed the acquisition of Kustomer startup. It is learned that the Meta agreement was finalized last month after the approval of the European Union.
Meta first announced the purchase to the customer in November 2020, when the deal was finalized for 1 billion. But due to the European Commission’s ongoing investigation and selection of regulatory verification, the agreement between the two organizations was delayed before it could be finalized. But now that it has been implemented, rivals are calling the deal a “bad acquisition.” Meanwhile, it is being heard that WhatsApp users will benefit from this agreement.
What exactly is Kustomer?
For those who do not know, the customer sells CMR software to the business organization through which the organization communicates with the consumer. It takes the help of online channels like phone calls, emails, text messages, WhatsApp, Instagram. In that case, Meter will help the customer acquisition company expand its instant messaging app, WhatsApp.
A variety of services are available on a single dashboard
Simply put, customer software is the central dashboard for various calling messaging services. As a result of the agreement, Meta wants to make this dashboard stronger and increase its revenue. According to reports, in the coming days, it will be expanded by adding messaging app WhatsApp and Messenger to the customer’s dashboard. As a result, almost all the services of the meter will come under one umbrella!